Strategic Plan

Change Starts Here is The University of Texas at Austin’s 10-year strategic plan to become the highest-impact public research university in the world. Christine designed the look-and-feel for the initial launch of the plan (95-page report) and then refreshed the branding a year later using campus imagery. The rebrand has since been used in campus emails to 50,000+ students, faculty, and staff as well as in pop-up banners and presentation slides.

creative director — Jennifer Singer
art director — Ryan Goeller
lead designer — Christine Yang
project manager — Kat Lyon

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Chancellor's Council Executive Meeting